Sending someone who wants a specific camera to the store's homepage makes them work: search, browse, remember. Every extra click is a drop-off. A deep link takes the user to the exact product page with your attribution intact.
How it works in PartnersMy
On programs that allow it, your link accepts a ?url= parameter with the destination page: your partnership link + the product's exact URL. Attribution travels with you; the user lands where they meant to buy. Check the program page for its allowed deep-link domains.
Pro tipLethal combo: deep link + content-piece subid. You'll know which article sells which exact product — pure gold for repeating what works.